We've recently been...
- Investigating the appeal of eSports amongst European gamers
- Evaluating experiential brand activity at a music and arts festival for a drinks brand using a multi-stage quant-qual approach, and applying our ‘value transfer framework' during analysis
- Informing communications and future game development strategy for a hugely successful online card battle game in multiple territories
- Conducting UX lab tests and focus groups on an exciting new console game
- Exploring the petrol station experience and identifying areas for improvement and innovation
- Optimising a games publisher’s media selection and strategy by providing detailed understanding how their different audiences engage with each media and content type
- Exploring the P2P platform landscape and informing strategy
- Evaluating and informing a luxury car manufacturer’s purchase and service experience by applying new analytical frameworks to existing data
- Exploring the drivers and barriers to purchasing different types of online games content across Europe
- Evaluating and developing a new ad campaign across 5 countries
- Helping a group of publishers understand the future of games retail
- Recommending strategies for YouTube success
- Informing TV content strategy for a sports based network
- Providing strategic and execution recommendations for a new games platform
- Recommending ways to improve a financial app's user experience and informing its launch
- Identifying and exploring innovation spaces for global computing hardware manufacturer
- Running an online innovation community for a tech company
- Providing a holistic view of social networking behavior by contrasting actual usage with self reported