Established 2001
Over 50 years’ experience across 3 Directors
Over 300 projects completed
End to end Director involvement in every project
Sean Dromgoole
Sean is a founding partner of Some Research Ltd and owner/publisher of GameVision. Sean has 20 years’ experience in consumer research, as well as a background in media production and analysis.
In addition to many strategic marketing projects in the video games industry with clients including Nintendo, Ubisoft, Sony, Warner Bros. and Square Enix, Sean regularly speaks and industry and non industry events.
Although best known for games research Sean was previously involved in generating insight for the advertising, broadcast, automotive and pharmaceutical industries. Before that Sean was a film-maker, a soap writer, and lent money to talented film companies on behalf of the European commission.
Sean holds a BA Honours in Philosophy from London University.
Philip Barton
Philip Barton is a founding partner of Some Research Ltd and has over 20 years’ experience in qualitative market research.
He has worked on numerous strategic projects within the video games industry and his clients include: Activision, Sega, Nintendo, Ubisoft and Sony. Philip has also carried out strategic work for the BBC and many advertising agencies.
Philip is a Director of GameVision Europe Ltd, the industry leader in providing statistical and strategic analysis for the games industry in Europe through its biannual syndicated report. Prior to Some Research Ltd, Philip has worked in the head of office of a FTSE 100 company, has run a small theatre and has worked as sports journalist.
Philip holds an MA from Cambridge University and a degree in Psychology from the Open University. He is a graduate member of the British Psychological Society.
We are based in London but more than half our work is international. Over 15 years we have established an expert network of research partners spanning Europe, North America, Asia and beyond.
“Target audiences react differently across the globe, so when you are working in an international company on a brand that appeals to a younger audience worldwide you need to make sure nothing is lost in translation. Some Research’s experience with working on games that cover the core to the casual mean that they are able to sum up the subtle differences between the audiences, while also understanding the motivations and reasons behind the various views. The insight that Some Research give applies not just to the questions being asked, but offers further implications to future marketing communications or sequel titles.”
“Working with Some Research is truly satisfying because we’re dealing with people who actually know what they’re talking about. Their expertise of the videogames market and its consumers is proven and their access to quantitative consumer data through the GameVision syndicated study clearly gives them an edge in terms of feedback analysis and recommendations. For these reasons and many more, Some Research is a preferred research partner for Ubisoft.”
